AFP NEPA to present “Tips, Tricks & Trends in Direct Mail”
AFP NEPA 2010 PROFESSIONAL ADVANCEMENT SERIES
Tips, Tricks & Trends in Direct Mail
Presented by Catherine M. Connolly, MBA, CFRE
Immediate Past President, AFP Capital Chapter – Sacramento, Calif.
Friday, September 10, 2010
at the Woodlands Inn, 1073 Highway 315, Wilkes-Barre, PA 18702
$25 for AFP Members | $35 for Not-Yet Members
AGENDA: 8:30 to 9:15 a.m. Networking & Breakfast
9:15 to 9:30 a. m. Welcome & Introductions
9:30 a.m. to 12 p.m. – Presentation, Q&A
12:00 to 1 p.m. – Lunch w/ Ms. Connolly (not included in registration fee)
Register at http://afpsept10.eventbrite.com or events@afpnepa.org
What’s new in direct marketing and what’s continuing to work in this current economy? Come hear about what is effective and what you should be looking at when you’re planning your donor and prospect communications. We will all be planning for year-end efforts soon, and you want to be taking full advantage of the fall mailing season. We’ll also discuss integration with the rest of your fundraising. How should your mail relate to your online efforts? Capital campaign? Planned giving? The current buzz word is integration and it’s not that hard to accomplish — and there’s a huge payoff when you do.